| PAGE | 
|  | FOREWORD | 1 | 
|  | CONTENTS | 3 | 
| 1. | INTRODUCTION | 4 | 
|  | A developing regional approach | 6 | 
|  | OF EUROPEAN FUNDED PROJECTS | 7 | 
| 2. | BIRMINGHAM'S SUCCESS: A BRIEF OVERVIEW
 | 8 | 
|  | Introduction | 8 | 
|  | The decline of Birmingham's traditional economy | 8 | 
|  | A strategic approach to renaissance | 9 | 
|  | The renaissance of Birmigham's economy | 10 | 
|  | Birmigham economy - key performance indicators
 | 10 | 
|  | Birmigham'srenaissance as a modern European City
 | 11 | 
| 3. | CITY CENTRE RENAISSANCE | 14 | 
|  | Revival of the core | 15 | 
|  | Expansion to the west | 15 | 
|  | The International Convention Centre | 16 | 
|  | East side: the future | 18 | 
|  | Masshouse Circus | 18 | 
|  | Millenium Point | 19 | 
| 4. | MODERN BIRMINGHAM'S BUSINESS BASE
 | 22 | 
|  | Introduction | 22 | 
|  | Birmingham's new sectors |  | 
|  | Business tourism | 23 | 
|  | Finance and professional services | 23 | 
|  | High-technology sector | 23 | 
|  | Aston Science Park | 24 | 
|  | Creative industries | 25 | 
|  | The Greenhouse and Custard Factory | 25 | 
|  | The Bond | 26 | 
|  | Business support for high growth sectors | 26 | 
|  | Mustard Programme - Examples | 27 | 
|  | Renewing the manufacturing base | 27 | 
|  | Recovering derelict land and creating new product space
 | 27 | 
|  | Land assembly and reclamation | 28 | 
|  | Heartlands | 28 | 
|  | Provision of workforces for SMEs and upgrading of industrial estate
 | 28 | 
|  | Upgrading industrial access and transport facilities
 | 28 | 
|  | Centres of excellence and business support | 29 | 
|  | Intelligent Manufacture Programme - an example
 | 29 | 
|  | Jewellery Industry Innovation Centre | 30 |